Vivo ZEISS imaging system or Vivo ZEISS Master Photography?

Vivo and ZEISS will jointly develop an imaging system for Vivo’s high-end smartphones, it was announced as part of a strategic partnership. The upcoming Vivo X60 series will be the first product line with the Vivo ZEISS imaging system, jointly developed by Vivo.

The two companies have joint projects to set up a research and development (R&D) program called Vivo ZEISS Imaging Lab.

Through this collaboration, Vivo, a Chinese smartphone manufacturer, and ZEISS, a German-based global leader in optics and opto-electronics, join forces in the development of mobile photo technology.

In addition to the joint research and development programme, the companies will launch the Vivo ZEISS Master Photography campaign to promote the imaging system developed jointly by Vivo ZEISS and introduce users to the creative features of Vivo’s flagship smartphones.

Vivo Zeiss camera

This partnership will make ZEISS imaging technology available to more consumers. Building on the synergy and complementarity of optical know-how and new digital technologies, Vivo and ZEISS want to make a strategic partnership a starting point for creating new opportunities for mobile imaging, enabling greater creativity and supporting the healthy and long-term development of the entire industry. – said Spark Ni, Senior Vice President and General Manager of Vivo.

Vivo ZEISS Signing Ceremony

Virtual Signing Ceremony – Spark Ni, SVP and CMO Vivo in China and Jörg Schmitz, head of ZEISS Consumer Products in Germany.

The collaboration between Vivo and ZEISS focuses on mobile imaging. ZEISS’ many years of expertise in the field of optical and imaging technology will enable Vivo to improve the imaging performance of its flagship smartphones. – said Jörg Schmitz, director of ZEISS Consumer Products.

Over the past 25 years, Vivo has developed an in-depth understanding of differentiated consumer needs through extensive research. Through continuous research and innovation based on consumer knowledge, Vivo has developed several generations of mobile products that consumers prefer and trust. In the age of smartphone photography, Vivo anticipated the strong demand for mobile imaging from consumers around the world.

Innovation. This is why Vivo sees image innovation as one of the most important areas to serve consumers in the long term. To date, Vivo has established image research and development centres around the world, employing more than 700 people.

vivo and ZEISS share the same goals and focus on high-quality technology and advanced design. This exemplary interoperability will pave the way for ground-breaking innovations and provide a solid basis for this ongoing global strategic partnership in imaging.

Vivo Zeiss.

Some extra excerpts from press release

Both parties will work together to promote mobile visualization that focuses on complementary capabilities. ZEISS’ optical technology and expertise will significantly improve the optical performance of mobile imaging and take the mobile optical imaging of Vivo’s flagship smartphones to the next level. On the other hand, with 380 million users worldwide, Vivo has a good understanding of consumer preferences in the field of mobile imaging.

By developing and co-engineering optical components together with ZEISS, combined with Vivo’s integrated imaging capabilities, Vivo will provide consumers around the world with a more engaging, user-friendly and professional mobile photography experience.

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