The digital marketing agency is a dynamic and exciting world, with so many innovations being introduced left, right and centre. Below are seven major technological trends that could change the world of digital marketing.
- Increased Reality
Unlike virtual reality, AR imposes digital elements on the real world using smart devices such as phones and tablets. The technology has been around for a while, but it was only when the technology made a leap forward, like the powerful processors in handhelds, that the RA really took off.
Its impact on digital marketing is difficult to predict, but we can already see where the trend could go. Companies are already using AR to show consumers how a product can fit into their lives. Take IKEA, for example. They use AR so that customers can see what the furniture in their living room looks like.
- Trade in social media
We are already seeing an increase in the number of small businesses operating exclusively on social media. Platforms such as Instagram and Facebook quickly took advantage of this situation by introducing a special feature that groups all trade-related messages.
Many entrepreneurs turn to social media to launch their business because they are cheap and have a large audience. They don’t have to invest much of their capital in things like renting, owning and maintaining a website or inventory. Instead, they can focus on the products and services they offer.
- Vote Search
The appeal of voice research is its ease of use. If you want a recipe, you don’t have to take out and type your phone or computer. Instead, you can say quick: How do you make macaroni and cheese? The speaker passes through the recipe strip with a fine comb without lifting a finger. Marketers now have to optimize their content for, for example, searching for votes. B. Include questions, make the page readable and use long-term keywords.
- Artificial Intelligence
AI is at the forefront of rapid digital development. It already has impressive features such as tracking and analytics that help marketers make better decisions, increase sales and reach more audiences. Features such as automation have enabled marketers to effectively manage tasks and streamline their schedules. You can send personalized emails when customers make a purchase or leave a basket without lifting a finger.
- Video marketing
If you surf on Youtube, you will start to see the content after a content full of advertisements and sponsorship. It’s not a coincidence. According to Arcane Marketing, video marketing attracts a lot of attention. After Google, YouTube is the second most popular search engine and it shows that people want video content that they can watch and follow instead of just reading on a website. Brands are starting to realize this, and some are working with popular content makers to take advantage of their popularity.
- social messaging applications
The little sister of social media, social messaging applications, are also making waves in the world of digital marketing. Even those who don’t use their social media use messaging applications such as WeChat, Facebook Messenger and WhatsApp, to name but a few. Marketers can use it to communicate directly with customers. It can always be an open channel for customer support. And it offers much more personalization than calling a specific customer service number.
- Data protection
The final point on the list is the growing demand for companies and brands to be more transparent in order to maintain customer confidence. A large number of rules have been adopted to ensure that data protection concerns are taken into account, in particular in online transactions. Companies that rely heavily on customer data to personalise their advertising should clearly indicate when the data is collected and explain why.